The Ethiopian Prime Minister, Abiy Ahmed, has defended the decision to float the birr and insisted that this move does not amount to the devaluation of the currency. Ahmed stated that the intention is to unify the official and parallel market exchange rates. Reports suggest that Ethiopia’s decision to float the birr was promptly rewarded […]
Ethiopian Airlines Partners With Blockchain-Based Loyalty Rewards Firm Loyyal
Ethiopian Airlines Group has partnered with Loyyal to leverage the latter’s blockchain infrastructure for its customer loyalty program. The partnership, which is earmarked for Ethiopian Airlines’ Shebamiles members, enables them to earn rewards daily, driving further engagement and loyalty. Three-Way Partnership One of the leading African airlines, Ethiopian Airlines Group, has appointed blockchain-based loyalty rewards […]