Nicholas Mui, 22, from Grand Haven, Michigan, has pleaded guilty in the 17th Circuit Court in Kent County to conducting a criminal enterprise, involving the theft and sale of Mperks account access information. Mui is required to forfeit his computer tower and approximately $ 630,000 in frozen cryptocurrency and cash. He compromised Mperks, a …
Ethiopian Airlines Group has partnered with Loyyal to leverage the latter’s blockchain infrastructure for its customer loyalty program. The partnership, which is earmarked for Ethiopian Airlines’ Shebamiles members, enables them to earn rewards daily, driving further engagement and loyalty. Three-Way Partnership One of the leading African airlines, Ethiopian Airlines Group, has appointed blockchain-based loyalty rewards […]
According to Juan Otero, CEO of the crypto-native travel booking platform Travala, many mainstream companies that attempted to use non-fungible tokens (NFTs) for customer or user loyalty programs may have seized the opportunity prematurely. Otero argued that at the time, Web3 companies had not “even figured out the best ways to use NFTs in loyalty […]
Universal loyalty programs can serve as potent tools, not only forging a direct link between a brand and its consumers but also influencing the latter’s shopping behaviour, Gennady Volchek, the CEO of the loyalty rewards app Shping, has said. However, by harnessing the power of blockchain and cryptocurrency, these loyalty programs empower brands to connect […]
Visa, a worldwide leader in credit payment technology, has announced that it will include Web3 elements in its customized loyalty program solution. The company partnered with Smartmedia Technologies, a Web3 loyalty rewards startup, to add innovative features to these programs that include virtual worlds, digital wallets, and gamified rewards. Visa Turns to Web3 to Revitalize […]